Poor Wi-Fi jeopardizes airline passenger loyalty

Honeywell (NYSE: HON) has found three out of four airline passengers frustrated with poor in-flight Wi-Fi would switch airlines to gain faster and more reliable connections, the company said.

The company conducted a survey that found travelers expect consistent, faster in-flight connections, and three key reasons why airlines must act to deliver this service or risk losing business.

When traveling, passengers expect a reliable connection to stay in touch with their friends and family, get work done, or be entertained. If that means selecting another airline over their preferred choice, they will do it. More than 21 percent say they have already abandoned their preferred airline for an option with better in-flight Wi-Fi (up from 17 percent in 2014).

Six in 10 travelers surveyed say they would most likely feel disappointed or frustrated if they got on a plane that did not have in-flight Wi-F, and 84 percent of travelers, say it is important to have an experience identical to what they have at home or in the office.

Seventy-three percent of US millennials — those born between 1982 and 1998 –say Wi-Fi availability impacts the flights they book. GX Aviation, a wireless broadband service provides constant, high-speed connectivity signal that follows airplanes and passengers flying anywhere in the world. Whether travelers are over land or water, they will have a similar Wi-Fi experience as they would have on the ground. GX Aviation is powered by Honeywell´s JetWave onboard hardware and Inmarsat´s Global Xpress Ka-band satellite network.

Honeywell is a diversified technology and manufacturing leader, serving customers with aerospace products and services, control technologies, turbochargers and performance materials.