Polaroid launches Polaroid University

Polaroid is offering aspiring photographers the opportunity to learn photography from the pros with the launch of Polaroid University, the company said.

Polaroid University is a comprehensive online photography education program available at www.polaroiduniversity.com that allows photographers of all skill levels to learn photography and improve their skills at their own pace.

Founded by professional photographer Marc Serota, Polaroid University teaches students to master the camera, starting with smartphones and expanding to action cameras, DSLRs and other cameras–in order to make better moments.

To launch the program, Polaroid University released its first video episode, “How to use the NEW iPhone”, at www.polaroiduniversity.com.

Taught by Serota, the video demonstrates to iPhone 6s smartphone users cool techniques and how to take the best photos on their new device. Additional videos are coming to the site shortly and cover topics such as taking vacation photos, photographing your kids and taking the best pet photos, all using a smartphone.