Playbuzz has raised USD15 million in new funding, led by Saban Ventures with participation from The Walt Disney company, the company said.
Existing investors 83North, Carmel Ventures and FirstTime Ventures also participated in the investment round.
Playbuzz will use the investment to further enhance its proprietary content-engagement platform and expand its sponsored content business, which already works with many of the world´s leading brands to create and distribute native advertising campaigns at scale.
The Playbuzz platform is used by tens of thousands of publishers, brands and content creators to create and distribute content in formats that optimize audience engagement and social distribution. Examples of Playbuzz´s innovative content formats include slideshows, flip cards, galleries, quizzes, lists and video snaps.
The popularity of content created using Playbuzz is skyrocketing, as engagement metrics for such items outpace those of traditional digital formats, such as articles and long-form video. Playbuzz-powered content generates average item completion rates of up to 94 percent and social share rates as high as 15 percent.
Founded in 2012 by Shaul Olmert and Tom Pachys, Playbuzz is the leading global platform for publishers and brands to create content people love. The company has 100 employees in its offices in New York, London, Tel Aviv, Hamburg and Nashville.