PLAY Air promotes 1,000-ticket giveaway

Flyertalk has reported Icelandic startup PLAY Air has announced the launch of a new website with an offer of a 1,000-ticket giveaway prior to the airline´s first flights, the news source said.

After delays in its launch strategy, PLAY Air now has a functioning website and says it plans to start booking flights soon. The soon-to-be carrier says the airline will welcome passengers in the Fall of 2020.

PLAY was announced shortly after the collapse of low-cost carrier WOW Air in March 2019. Leading the new team is Arnar Mar Magnusson, the former VP of operations from WOW.

In July 2019, a team of former WOW Air executives announced the launch of PLAY as We Are Back, or WAB for short. The airline´s name was changed several times, bouncing from WAB, WOW Air 2, and ultimately PLAY. Borrowing from WOW Air´s play book, the low-cost carrier intends to offer discounted flights between the United States and Europe via Iceland´s Reykjavik Airport (RKV).

PLAY intends to fly a variety of aircraft from the Airbus A320 family, with capacity ranging from 140 to 240 passengers. However, they plan to distance themselves from WOW Air by focusing on the passenger experience.