There is a lot to envy about the self-employed lifestyle. Those who are self-employed work for themselves and have an enviable amount of control over their personal lives. If you have had enough of working the standard 9 to 5 and want something a bit more challenging, but rewarding too, starting your own self-employed business venture could be the best move you ever make.
However, being self-employed also throws up a whole host of challenges that most workers don’t have to worry about. Self-employed workers are responsible for finding and organising their own work. When there is no work, you won’t have the luxury of a salary to fall back on; you simply won’t get paid.
Sharpen Your Marketable Skills
If you’re going to make it as a self-employed worker, you are going to need to have a marketable skill or business idea. Many people will know exactly what sort of venture they want to launch, others will have already dedicated substantial time to refining their skills and their ability to sell them. However, if you still haven’t decided exactly what it is that you want to do, you will need to start thinking about what skills you have to offer.
Most of us have at least one marketable skill, even if we don’t realise it. So, first things first, make a list of exactly what your own individual skills and talents are. Once you have your list, you can begin to think about which of your skills will be the easiest and most effective to market.
If possible, you should be looking to build your business on something that you are passionate about. This will make it easier for you to give your business your all. It will also help a lot during those early days when things will inevitably be their most difficult.
Work On Your Business Skills
There are numerous skills that any entrepreneur will find useful to have. For example, any self-employed individual will need to be able to find their own work and, therefore, market their services to others. If you don’t have prior marketing experience, this can be difficult.
The more you research beforehand, the better equipped you will be when the time comes to actually transition to the self-employed lifestyle. This isn’t an arena that you want to enter into without the proper preparation. The business world is dog-eat-dog, if your skills aren’t up to standard, you will have a much more difficult time keeping your head above the water.
Some skills, such as accounting, are not only useful for any business owner to be familiar with but are also marketable in their own right. This makes these skills potentially excellent investments to make in our future. If you would like to learn accounting, either online or in person, look into the tutors from superproof.co.uk. Every self-employed person can benefit from accounting skills, especially when the time comes to fill in your tax returns. Superproof make it easy to find a tutor who can teach you all the essential skills you need to manage your business finances.
Get Some Business Cards
Business cards are a tried and tested way of promoting a new business. Not only are business cards a great way of ensuring that other people you meet hang on to your contact details, but they are also a fantastic opportunity to exhibit some creativity. A business card can be whatever you want it to be; it doesn’t have to be anything fancy to be effective, but you can take the opportunity to show off if you want.
If you need some inspiration then have a look at some existing examples of creative business cards online. A business card that stands out from all the rest will not only be better remembered by the person you give it to, but it will also attract the interest of other people that see it. Make your card unique and visually striking to ensure it has the greatest impact possible.
Get a Website
The business card was once the standard means of promoting your business to other people, but in today’s world, it is the website that businesses rely upon. The right website can completely transform your business’s fortunes and can make or break you during your earliest days. It is, therefore, well worth setting aside the necessary time and money to ensure that your website is as effective as it can be.
Many businesses make the mistake of settling for a couple of social media profiles and relying on these over a dedicated website. A social media profile is never going to be as effective or as feature rich as a full-fledged website is. There may be some businesses that can get away with just their social media profiles, but the majority will be better served with a proper website.
A website is an efficient and simple way of selling your goods and services to customers, as well as providing information about your business to customers. It is also a convenient point to direct anyone who might be interested in your business. If you have a physical retail store to accompany your website, you may well find it easier to attract people to your website than your store.
You will need as much information as possible beforehand if you are going to stand a chance of making it in a sea of competing businesses. This includes both information about the specific area of business you will be operating in, as well as guidance on being an entrepreneur in general. The more you can find out now, the fewer surprises there will be further down the line.
There’s no shortage of books, magazines, and blogs out there offering advice to any entrepreneur who needs it. These can all be a rich source of useful advice for any self-employed worker to know. If there are specific areas of business management that you think you might need help with, research these more heavily.
For example, if managing money and financial planning are difficult for you, look for any guidance you can find, online and offline. Managing money is vital to managing a business, but it is not a skill that comes naturally to everybody.
Research Social Media
While you shouldn’t rely entirely on social media, it is also important that you have at least a basic grasp of how the most prominent social media platforms work. Social media platforms are a vital component of the modern online marketing industry, helping to drive a huge portion of the total online traffic generated by online advertising.
While any business can launch a social media profile, and even hire someone to manage it, utilizing it to its fullest extent will require a more considered approach. When social media is used properly, it will provide a single point of contact for communicating with your customers and promoting news about your business.
If you are planning on becoming self-employed, you will need to take the time to work out exactly what it is you are going to do and how to do it. It isn’t easy being self-employed; you need to be completely confident in your ability to find a steady stream of work in order to support yourself. If not, you won’t have a salary to fall back on.