global technology company Pitney Bowes Inc. (NYSE:PBI) has joined Hortonworks Partnerworks in the modern data solutions (MDS) partner program to enhance data management and analytics for clients so that they may be able to leverage the power of a Big Data platform, the company said.
Clients will now have access to data quality, advanced geospatial foundation and geo-enrichment capabilities that will result in faster, more scalable business insight.
Through the partnership Pitney Bowes will deploy its data quality and geospatial capabilities, which recently achieved Hortonworks Certification. These data quality and geospatial capabilities are critical in driving business transformation and outcomes in a data-driven world. Location-based data, in particular, plays an important role in how businesses understand their customers because it is one of the most consistent ways to link people, places and things.
Data storage and analytics are both equally critical to how businesses interpret this data. Traditional infrastructures are designed to analyze large quantities of data, on premise, through hardware devices. However, these infrastructures cannot handle the tremendous amounts of structured and unstructured data that today´s consumers produce each day, both on and offline. Businesses that rely on traditional infrastructures are challenged to analyze data with speed and scale.
Hortonworks is focused on creating, distributing and supporting enterprise-ready, open and connected data platforms, and modern data applications that deliver actionable intelligence from all data.
Currently, the Pitney Bowes capabilities offered through Hortonworks include Spectrum Geocoding for Big Data, Spectrum Location Intelligence for Big Data, Spectrum Data Quality for Big Data and the Spectrum Technology Platform. These offerings enable clients to work with structured and unstructured data to extract insights that can be applied for better outcomes.
Pitney Bowes offers innovative products and solutions that enable commerce in the areas of customer information management, location intelligence, customer engagement, shipping and mailing, and global ecommerce. More than 1.5 million clients in approximately 100 countries around the world rely on products, solutions and services from Pitney Bowes.