Pingup expands publisher network to connect businesses with local searches

The scheduling aggregator Pingup has signed a deal with marketing solutions provider YP to expand its publisher network and shorten the time between searching for a local business and making an appointment, the company said.

YP will be the first local search publisher to offer Pingup´s real-time, in-context appointment scheduling capability across desktop, mobile and app.

Pingup´s technology allows the appointment to show up within the businesses´ scheduling system thus completing the consumer´s task and closing the commerce loop within seconds. This integration will provide local merchants on YP the opportunity to increase business 24/7, whenever consumers are searching, even outside of open business hours.

Pingup uses proprietary technology to connect tens of thousands of local merchants with leading publishers. The company is headquartered in Boston´s Innovation District and backed by Avalon Ventures.