By the end of 2017, the number of people subscribed to mainland China´s frequent flyer programme, PhoenixMiles, hit 50 million for the first time – and the scheme is now looking to work with its members to usher in the next 50 million, the company said.
In 1994, Air China launched the Chinese civil aviation industry´s first ever frequent flyer programme. In 2013, “Air China Miles” changed its name to “PhoenixMiles” and began to roll out the scheme to partner carriers in the Air China family, including Shenzhen Airlines, Shandong Airlines, Air Macau, Dalian Airlines, Air China Inner Mongolia, and Tibet Airlines. This made PhoenixMiles the first frequent flyer programme in Asia to include a number of different airlines. Despite its comfortable lead in the field, PhoenixMiles has refused to rest on its laurels, and every improvement it has introduced over the past 23 years has been to better meet its customers´ ever more complex needs.
Air China´s focus is on expanding its international route network, thus making it even easier for its passengers to travel around the world. Thanks to its membership with Star Alliance, PhoenixMiles members are now offered the choice of 1330 airports in 192 different countries.
PhoenixMiles currently extends to 38 partner airlines, of which 28 belong to Star Alliance and 10 are non-Star Alliance partners. Members who fly with any airline in the Air China family or PhoenixMiles partners are able to accumulate miles and flight segments.