Philippine Airlines launches new brand equity campaign

Philippine Airlines (PAL), the national flag carrier of the Philippines, has launched a new brand equity campaign poised to win over foreign leisure travelers from international markets with the theme: “Experience the Heart of the Filipino”, the company said.

PAL has the largest fleet among other PH carriers with a total of 83 aircraft at present and is expecting delivery of two Boeing B777s within the year, six Airbus A350s starting June 2018, 21 Airbus A321NEOs starting first quarter 2018, and 10 more Q400 Next Generation turboprops. The airline will continue reconfiguring its Airbus A330s into tri-class layout.

PAL carried a total of 13.4 million passengers last year, a 12.6 percent uptick from 11.9 million passengers served in 2015. Know more about Philippine Airlines at or