The PGA TOUR has announced that ZTE has signed a three-year marketing agreement to become the TOUR´s first-ever Official Smartphone, the company said.
The deal, which includes global rights through 2020, was officially signed today by PGA TOUR Commissioner Jay Monahan and ZTE Mobile Devices CEO Lixin Cheng. The signing ceremony took place at Silverado Resort and Spa in Napa, California, where the Safeway Open begins the 2017-18 PGA TOUR Season.
ZTE already has a presence on the TOUR. As a hospitality partner at this year´s Farmers Insurance Open, ZTE brought its interactive “ZTE Experience Tour Truck” on-site, where fans could test a variety of its products. ZTE also recently became the Official Smartphone of the RBC Canadian Open and partners with Danny Lee, a PGA TOUR member, as its ZTE Axon global brand ambassador.
Beyond having an on-site presence at select tournaments, ZTE will promote and activate around the new relationship in a variety of ways. In addition to utilizing the PGA TOUR´s online digital assets, select ZTE smartphones will be pre-loaded with PGA TOUR LIVE, the TOUR´s Over-The-Top subscription service that features exclusive early-round coverage of featured groups. ZTE smartphone users will receive a free 30-day trial of the service.
The PGA TOUR is the global platform in professional golf, showcasing the highest expression of excellence, both on and off the course. The PGA TOUR´s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, grow and protect the game of golf and provide financial opportunities for TOUR players.
ZTE is a provider of advanced telecommunications systems, mobile devices, and enterprise technology solutions to consumers, carriers, companies and public sector customers. For more information, visit www.zte.com.cn.