The PGA TOUR, LPGA and Topgolf Entertainment Group (TEG) have formed a strategic alliance designed to create new fans, participants and enthusiasts and to enhance the playing and fan experiences through event and media initiatives, the groups said.
PGA TOUR Commissioner Tim Finchem, LPGA Commissioner Michael Whan and TEG Co-Chairman/CEO Erik Anderson outlined four primary areas of focus during a press conference at TPC Sawgrass, site of this week´s PLAYERS Championship.
Those are: linking PGA TOUR and LPGA tournament activities to local Topgolf venues; reciprocal distribution of content from both Tours through Topgolf platforms; Grow the Game initiatives supported by TopgolfÂ® venues; and exploring opportunities for PGA TOUR and LPGA-related experiences on the World Golf Tour (WGT) digital game.
Topgolf is a global sports entertainment community, with 24 locations serving eight million guests annually. Players hit golf balls containing computer microchips that track each shot´s accuracy and distance while awarding points for hitting targets on the outfield.
The PGA TOUR is the world´s premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR LatinoamÃ©rica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR China.
The Ladies Professional Golf Association is one of the longest-running women´s professional sports associations in the world. Founded in 1950, the organization has grown from its roots as a playing tour into a non-profit organization involved in every facet of golf.