Petsky Prunier has advised Ansira Partners, Inc. on its pending majority investment from Advent International Corporation, the company said.
Denver-based private equity firm KRG Capital Partners will exit with this transaction.
Advent is acquiring its stake in partnership with Ansira´s management, who will continue to retain a substantial ownership position in the company. Financial terms were not disclosed.
Petsky Prunier served as financial advisor to Ansira and KRG Capital Partners.
Ansira is a data-driven, technology-enabled marketing solutions provider, specializing in the integration of data analytics, CRM, localized marketing automation, and performance media with best-in-class execution strategies to drive ROI-measured marketing programs at a national and local level.
Advent International Corporation is a global private equity investor that has invested in more than 315 private equity transactions in 40 countries. With offices on four continents, Advent has established a globally integrated team of more than 190 investment professionals across North America, Europe, Latin America, and Asia. The firm focuses on investments in five core sectors, including business and financial services; healthcare; industrial; retail, consumer and leisure; and technology, media, and telecom.
Petsky Prunier is an investment bank serving the technology, media, marketing, eCommerce, and healthcare industries.