PepsiCo, JetBlue to co-brand iconic PepsiCo sign in New York to promote new partnership

PepsiCo has announced it has entered into a partnership with JetBlue to bring PepsiCo carbonated soft drinks and non-carbonated beverages on board JetBlue flights, the company said.

PepsiCo temporarily added JetBlue branding to its iconic Pepsi-Cola sign on the East River, which will be visible to New Yorkers and visitors through September. The temporary installation of the sign brings together the two brands in celebration of the new partnership between these two New York-based companies.

PepsiCo said it worked with the New York City Landmark and Preservation Commission, Queens West Development Corporation and New York State Parks Department to ensure the integrity of the historic sign is preserved throughout this initiative. There are no permanent changes to the sign as part of the installation and it will be returned to normal by October 1, 2019.

The historic landmark is not only a tourist attraction but also captures the spirit of the Big Apple, serving as a reminder to Long Island City´s industrial past. Originally placed on top of a PepsiCo bottling plant, the sign has prevailed for nearly 80 years and is now situated blocks away from JetBlue´s home, making it the picture-perfect symbol of this new partnership.

JetBlue is New York´s Hometown Airline, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 42 million customers a year to 100+ cities in the US, Caribbean, and Latin America with an average of more than 1,000 daily flights.

PepsiCo products serves consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than USD 64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes 22 brands that generate more than USD 1 billion each in estimated annual retail sales.