Pay Per Swipe (PPS) has partnered with a 4G LTE wireless carrier in Asia for a five-year term to offer consumers a free Samsung phone and up to 50% off their monthly phone plan in exchange for viewing ads on their lock screen, the company said.
There are three different plan options which include talk, text and data.
PPS uses ad-tech solutions to deliver new wireless customers. It works with wireless carriers and MVNOs to select the right device for their company. Each mobile device is customized with ad-tech solutions that benefit mobile advertisers by showcasing their content.