Partnership to bridge gap between digital, traditional advertising

Raycom Media said it has acquired PureCars, a leading digital advertising platform for the automotive industry.

Raycom Media is one of the nation´s largest privately held broadcasters and operates 51 television stations in 38 markets across 19 states, covering 13.2 percent of US television households.

PureCars is one of the largest and fastest growing digital advertising platforms for the automotive industry used by thousands of dealers, dealer groups, local marketing associations and agencies across the country.

PureCars will operate as a separate unit within Raycom Media and maintain its development campus in Atlanta and offices in Charleston, S.C. and Milwaukee. The combination will allow for a cohesive platform that unifies traditional and digital advertising across television, desktop, tablet and mobile.