Paramount Pictures, Eastern Air Lines sign marketing partnership

Eastern Air Lines has partnered with Paramount Pictures in connection with the release “Star Trek Beyond,” the company said.

In celebration of Paramount´s Star Trek movie release, Skydance, Bad Robot and Perfect Storm Entertainment, the Miami-based air carrier, has wrapped an Eastern 737-700 aircraft with Star Trek Beyond imagery, and will fly the cast, filmmakers and special guests from Los Angeles to the movie world premiere in San Diego.

Eastern is the re-launch of Eastern Air Lines, which operated from 1927-1991. The new Eastern currently operates from its main base at Miami International Airport with a fleet of five 737 Next Generation aircraft.

Paramount Pictures Corporation, a global producer and distributor of filmed entertainment, is a unit of Viacom, a content company with prominent and respected film, television and digital entertainment brands.