Panasonic Avionics, M-Biz Global partners to deliver inflight games

Panasonic Avionics Corporation has announced an exclusive partnership with M-Biz Global to deliver a customizable games service to its airline partners, the company said.

The service will enable airlines to offer passengers fully customizable game graphics as well as the ability to re-label branding assets for over 60 existing games. This enables a highly effective and engaging way to communicate promotions to passengers and creates an opportunity for airlines to drive ancillary revenues through game sponsorships.

Panasonic´s inflight entertainment and connectivity (IFEC) technology will also enable airlines to swap out game assets dynamically and cost effectively during a flight. The games will be uploaded via the airline branded portal on the aircraft without having to download any plugins or applications onto the passengers´ personal devices.

Panasonic Avionics Corporation is a supplier of inflight entertainment and communication systems. The company´s solutions, supported by professional maintenance services, fully integrate with the cabin, resulting in improved quality communication systems and solutions, reduced time-to-market and lower overall costs.

Panasonic Avionics, a US corporation, is a subsidiary of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. Headquartered in Lake Forest, California with over 4,100 employees and operations in 80 global locations, it has delivered over 8,000 IFE systems and 1,000 inflight connectivity solutions to the world´s airlines.

Lucerne, Switzerland-based M-BIZ Global Solutions is a mobile gaming solutions provider for brands, advertising networks, and agencies with offices in six countries. The company offers various innovative solutions: branded mini-games, playable rich media ads, hello mini-games, and pocket arena.