Pacific Online publishes interim earnings results

Pacific Online Ltd. (HKSE: 543) said it has announced its 2015 interim results for the six months ended June 30, 2015.

Total revenues increased 21.7 percent year-over-year to RMB491.2 million; Gross profit increased 15.4 percent year-over-year to RMB321.0 million; and Nnet profit decreased 14.8 percent year-over-year to RMB80.6 million.

Selling and marketing costs increased 43.4 percent from RMB94.2 million during the six months ended June 30, 2014 to RMB135.1 million during the six months ended June 30, 2015. The increase was mainly due to increases in staff costs, as well as marketing expenses related to brand development through search engines and other related channels.

Pacific Online is one of the leading Internet content providers in the PRC in terms of total advertising revenue. The company operates six vertically-integrated portals, which, according to industry practice, are portals that focus on specific content.