ownerIQ, Amobee allow direct access to 2nd party retailer and brand audiences

ownerIQ, a provider of second-party data, has announced the ability to integrate with demand side platform (DSP) partners, with Amobee–a global digital marketing technology company serving brands and agencies–becoming the first DSP to directly integrate, allowing customer access to ownerIQ´s unmodeled retail and brand-specific second-party data, the company said.

Prior to this advancement, direct access to audiences from retailers and brands could only be done through ownerIQ´s platform, CoEx. Amobee´s access to ownerIQ´s second-party data adds to its ecosystem of more than 200 integrated technology, data and inventory partners, further building-out its powerful set of solutions. This integration provides Amobee with direct and immediate access to ownerIQ´s Active Shopper and Second-Party Connect data products.

The partnership allows Amobee to work directly with ownerIQ to proactively present data from more than 600 brands and retailers to clients, with faster access to permissioned audiences. The direct integration with ecommerce purchase data from endemic brands and retailers lends itself to quicker scaling and larger audiences, giving Amobee customers rich, transparent data to drive more robust advertising solutions that resonate.

ownerIQ is focused on the data market´s evolution towards transparency, relevancy, and choice. It is headquartered in Boston´s Fort Point neighborhood and has six offices across the US, with over 150 employees.

Amobee is a technology company that transforms the way brands and agencies make marketing decisions. The Amobee Marketing Platform enables marketers to plan and activate cross channel, programmatic media campaigns using real-time market research, proprietary audience data, advanced analytics, and more than 150 integrated partners. For more information, visit www.amobee.com or follow @amobee.