OutFront Media launches app-based Billboard in Times Square

OutFront Media Inc. (NYSE: OUT) has announced its ON Smart Media platform on q 2200 square-foot billboard at 1500 Broadway in New York´s Times Square: the first digital billboard deployment of ON Smart Media´s Liveboard and advertising.app (ad.app) technology that consists of connected, digital displays that run Android-based advertising applications, the company said.

By bringing its next-generation advertising ecosystem to one of the world´s most iconic locations, OutFront Media redefines the consumer advertising experience and offers substantially more value for brands.

JetBlue and Barclaycard are the first advertising partners to combine the power of real-time data and creative storytelling with their very own ad.app to showcase how customers can fly faster than they think with the new JetBlue® Card, one of a suite of credit card products that offer the latest way to earn points in JetBlue´s TrueBlue loyalty program.

Developed in collaboration with ON Smart Media, the JetBlue Card ad.app utilizes multiple real-time data feeds and a complex rules engine to calculate and visualize the travel time needed to catch the next JetBlue flight departing New York City´s John F. Kennedy airport to a selection of destinations.

OutFront Media is an out-of-home media companies in North America with a leading presence in top markets throughout the United States and Canada.