Oracle launches B2B audience data marketplace

Oracle Data Cloud has launched a business-to-business (B2B) audience data marketplace to help make programmatic and data-driven B2B marketers improve their targeting throughout the marketing funnel, the company said.

The company´s B2B audience solution provides access to more than 400 million business profiles through thousands of B2B audience segments, thus creating a highly scalable and customizable targeting solution.

The B2B solution integrates proprietary insights from Oracle BlueKai, Datalogix, and

Oracle Data Cloud is a Data as a Service (DaaS) solution, offering access to more than USD3.0 trillion in consumer transaction data, two billion global consumer profiles, and 1,500+ data partners.