Oracle Data Cloud, Mobilewalla launch mobile audience targeting solution

Oracle Data Cloud and Mobilewalla have launched a mobile audience targeting solution for marketers in the Asia Pacific (APAC) region, the companies said.

Mobilewalla´s Audience APAC product is now available through Oracle´s BlueKai Marketplace, offering more than 1,200 segments covering 400m unique, targetable devices for deep mobile consumer intelligence.

Oracle Data Cloud offers the leading global Data as a Service (DaaS) solution by bringing together the right data, science and technology to help customers connect more deeply with their customers.

Oracle Data Cloud operates the world´s largest audience data marketplace, with more than USD 3T in consumer transaction data, 5B global IDs, and 1,500+ data partners, and that data is integrated with more than 400 media and adtech partners.