Oracle buys Moat, creating comprehensive cloud platform for marketing data, analytics

Oracle has signed an agreement to acquire Moat, a digital measurement cloud company, the company said.

Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. The combination of Oracle and Moat will connect data to consumer attention for better media experiences and business outcomes.

Moat will remain an independent platform within Oracle Data Cloud, providing trusted measurement, analytics, and intelligence.

Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services.