OpenMarket has released results of its newest survey that found SMS, or two-way text messaging is the top communication choice with businesses, the company said.
Seventy-two percent of millennials note they text 10 or more times a day and 31 percent cite they text more than 50 times a day. The leading factor in millennials´ preferences for texting is its ability for two-way communication with businesses, an aspect that provides convenience, speed and ease of use.
As a follow-up to OpenMarket´s first millennial survey earlier this year, this new research aimed to understand not only what communication method millennials prefer–SMS–but also why and how they´re utilizing the channel with businesses. The results revealed that the mobile-friendly age group is highly accessible to businesses through SMS, with over 83 percent of millennials polled citing they open a text within 90 seconds of receiving it. In addition, 60 percent of millennials want to be able to text their preferred businesses, but currently they´re only receiving five or fewer messages a week from companies, with 20 percent noting they don´t receive any texts from business at all.
OpenMarket is a division of Amdocs and provides mobile engagement solutions for organizations to optimize their operations and enhance relationships with their customers and employees.
Amdocs provides software solutions and services for the communications, entertainment and media service providers. Amdocs had revenue of USD3.6 billion in fiscal 2015.