Ooredoo Group, Brightstar ink strategic agreement

Ooredoo said it has announced a new agreement with Brightstar Corp., which will see the two companies work together on end-to-end supply chain management across its footprint, bringing the latest and best mobile technology to Ooredoo´s markets.

Under the strategic agreement, Brightstar will provide support in a range of areas, including procuring the latest mobile devices, forecasting, channel management and distribution, offering accessories, mobile digital solutions, device insurance and protection solutions.

The agreement will enhance Ooredoo´s strategic focus on the mobile sector, particularly as the company looks to expand the range of wearable technology available for customers, and enrich their digital lifestyles.

Smartphone penetration and access to affordable devices are key issues across many of Ooredoo´s markets, as the company looks to boost its leadership position as a leading data provider in the Middle East, North Africa and Southeast Asia.

The partnership will begin in Ooredoo´s key markets of Qatar and Kuwait with the launch of buyback and trade-in initiatives, device insurance programmes, and enhanced IT devices and accessories procurement. By using Brightstar´s services, Ooredoo will be able to offer a wider variety of devices at more affordable prices, supported by a range innovative financing options for customers.

Ooredoo is a leading international communications company delivering mobile, fixed, broadband internet and corporate managed services tailored to the needs of consumers and businesses across markets in the Middle East, North Africa and Southeast Asia.

Brightstar, a SoftBank Group Corp. subsidiary, is a specialised wireless distributor and a leading provider of diversified services focussed on enhancing the performance and results of the key participants in the wireless device value chain: manufacturers, operators and retailers. In 2014, Brightstar reported global net revenues of more than USD10 billion. It employs about 9,000 people on six continents.