On Point Loyalty has announced the release of its 2020 report ranking the top 100 most valuable airline loyalty programs, the company said.
On Point Loyalty´s research examined public information on over 170 airlines around the world to determine an estimated value for each airline´s loyalty program. Over 50 variables relating to the airline, loyalty program, credit card industry and local market dynamics were incorporated into On Point Loyalty´s proprietary valuation algorithms. This updated report gives a unique view on the value generated by these somewhat opaque marketing businesses which are important ancillary revenue contributors for airlines.
The top 10 most valuable airline loyalty programs are as follows:
1 SkyMiles at Delta Air Lines
2 AAdvantage at American Airlines
3 MileagePlus at United Airlines
4 Rapid Rewards at Southwest Airlines
5 Miles & More at Lufthansa Group
6 Flying Blue at Air France-KLM, Kenya Airways, Tarom
7 Aeroplan at Air Canada
8 Avios at International Airlines Group
9 KrisFlyer at Singapore Airlines Group
10 Asia Miles at Cathay Pacific
On Point Loyalty is a global consulting and investment firm focused exclusively on the airline loyalty space.