On Point Loyalty, LLC has announced the appointment of Evert de Boer as Managing Partner, the company said.
De Boer originally joined On Point Loyalty as Vice President Global Business Development in 2017 and played a key role in the rapid development of the business.
Over the course of his career, De Boer has advised a wide range of airline clients, covering both full-service as well as low-cost carriers, on developing structural and financial strategies for the airline loyalty programs. De Boer has authored several publications on airline loyalty including his 2017 pioneering book Strategy in Airline Loyalty.
On Point Loyalty (www.onpointloyalty.com) is a global management consulting and capital firm focused on airline loyalty, frequent flyer programs and travel technology companies. As a cutting-edge, boutique company, On Point Loyalty has the flexibility and nimbleness to deliver on a wide variety of engagements within the airline loyalty industry.