Triton Digital, a technology provider for the audio industry, has been chosen by OMS, the largest radio sales house in the Netherlands, to monetize and stream its online audio content, the company said.
Through this partnership, OMS will leverage Triton´s Content Delivery Network to stream its popular radio and Internet music stations to listeners throughout the Netherlands. OMS will also use the Triton Advertising Platform, Tap Live, to monetize those programs. Programmatic audio advertising on OMS will also be accessible to advertisers through Triton´s global digital audio marketplace, a2x.
Triton Digital´s technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company´s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
OMS is a sales organization for radio in the Netherlands. Shareholders Talpa Radio and RadioCorp together make OMS an important player in the radio market.