A Shohei Ohtani Game Used Jersey from July the 2nd in a game against the Orioles closed for a whopping $121,800 on the Major League Baseball marketplace located at MLB Auctions! And that’s not all, with around 1 day left, Ohtani’s 2021 All-Star Jersey is currently on Auction at $111,160!
Timing is crucial for the best Auction results. Ohtani’s All-Star Jersey was listed online for sale the day of the All-Star game. Commerce Dynamics, the technology company powering MLB Auctions published this report on how leagues like MLB and NHL have developed seamless memorabilia listing processes for their Marketplaces.
These Auctions will bring in a solid chunk of charitable revenue for the Angels Baseball Foundation and MLB Charities respectively. MLB’s success in enabling revenue recovery for their partners through the Marketplace model is emblematic of the potential for Sports brands that can launch and scale their own ecosystems.
This sentiment was brilliantly encapsulated in Deloitte’s 2021 Outlook for the US Sports industry:
“Organizations should consider breaking away from traditional category management, especially in the area of technology, and develop complex stories and platforms in which multiple vendors can participate.” – Deloitte 2021 Outlook for US Sports IndustryRead more on how Sports entities are driving revenue recovery with their own Marketplaces here