Norwegian Air Shuttle enhances passenger choice with Sabre merchandizing technology

European low-cost carrier Norwegian Air Shuttle has announced it is increasing the choice and control it offers travelers by marketing its air extras through Sabre Corporation´s (NASDAQ: SABR) leading merchandizing technology, the company said.

Catering to travelers´ growing desire to unbundle each component of an airfare, Norwegian offers passengers a unique range of fares and ancillaries. Since the airline´s implementation of Sabre´s technology, Sabre-connected travel agents can now easily view, compare and sell Norwegian´s ancillaries such as for bags, pets, travel services and unaccompanied minor travel — offering travelers more choice and better value, however they choose to book.

Norwegian currently serves more than 150 destinations, carrying 33.2 million passengers per year to its network spanning Europe, the Middle East and America.

Sabre´s merchandizing technology helps airlines distribute their branded fares to more than 425,000 travel agents and OTAs via Sabre´s travel marketplace.

Sabre Corporation is the leading technology provider to the global travel industry.