Nielsen (NYSE: NLSN) and DISH Network LLC (NASDAQ: DISH) have signed a multi-year agreement to enrich Nielsen´s industry-leading national and local TV ratings service by integrating DISH´s aggregated set-top-box data, the companies said.
Consistent with Nielsen´s Total Audience strategy, this is the first nationwide dataset to be calibrated with Nielsen´s gold standard, high quality panel to provide the highest levels of granularity and demographic descriptiveness.
Anonymized data from millions of DISH households will be combined with true, person-level insights from Nielsen´s local markets, offering the industry a deeper understanding of viewing habits and increased metrics reliability.
Nielsen Holdings plc is a global performance management company that provides a comprehensive understanding of what consumers watch and buy.
DISH Network, through its subsidiaries, provides approximately 13.897 million pay-TV subscribers, as of Dec. 31, 2015, with the highest-quality programming and technology with the most choices at the best value.