Nielsen launches Connected Partner program

Nielsen (NYSE: NLSN) will open its Consumer Packaged Goods (CPG) data and insights to third-party analytic companies with the launch of the Nielsen Connected Partner Program, the company said.

The move enables Connected Partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and data sets at scale.

Tied to a deeper global technology investment for client growth, the Nielsen Connected Partner Program is a managed network of companies who serve CPG manufacturer and retail clients using data shared under a set of data release rules. Nielsen´s CPG data is the most robust retail and shopper information available in the world.

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy.