Nielsen digital audio ratings quantifies broadcast radio's online consumption

Nielsen (NYSE: NLSN) has launched Nielsen Digital Audio Ratings, the new solution to measure over-the-air radio listening, across mobile apps and web players, regardless of ad model and device–smartphones, tablets and computers, the company said.

The service will provide the industry with the ability to assess the value of digital inventory and clarify return on digital investments, while aligning with established broadcast and digital currencies. Nielsen Digital Audio Ratings is a component of Nielsen´s Total Audience, an initiative that provides comparable metrics across all linear and digital platforms.

The Nielsen Digital Audio Ratings service, which is currently collecting data on more than 2,500 station streams across all 48 personal people meter (PPM) markets, measures the extension of broadcast radio to streaming environments. Initially, Nielsen Digital Audio Ratings will report the listening of digital streams of AM/FM radio stations and e-radio stations in the 48 PPM markets. Measurement for custom-curated and on-demand audio, including podcasts, is currently in development.

Nielsen Digital Audio Ratings employs Nielsen´s proprietary software development kit (SDK), which is integrated into mobile apps and web players. This method uses big data, a census-style measurement approach and demographic information from third-party data providers, which is calibrated with Nielsen´s PPM panel.

The product combines digital audio measurement with clear, industry-standard methodology, allowing clients to measure the total reach of radio listening. Additionally, Nielsen Digital Audio Ratings gives radio stations the insight buyers and marketers need to quantify the size and nature of a station´s online audience on smartphones, tablets and computers. The result is a seamless audio measurement that allows broadcasters and marketers to easily plan, buy and sell all audio content.

The service will formalize a two-month pre-currency preview period covering data from the February and March 2016 surveys, available in mid-March and mid-April, respectively. Beginning with the April 2016 survey data, released in mid-May, clients must license Nielsen Digital Audio Ratings to access data related to their own media properties and the data of other subscribers.

Nielsen Holdings is a global performance management company that provides a comprehensive understanding of what consumers watch and buy.The company has operations in over 100 countries, covering more than 90 percent of the world´s population. For more information, visit www.nielsen.com.