Nexstar Digital, a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), the largest local television broadcaster in the United States, has entered into a multiyear partnership with Mediaocean and its Connect Partner Program, the company said .
The partnership enables advertisers to use Mediaocean´s Spectra Platform to access Nexstar´s premium OTT, digital video, display, streaming audio and linear broadcast inventory.
For the first time, advertisers can shape multi-channel, multi-market media buys across OTT, linear television and all other digital channels, resulting in comprehensive cross-platform reach and frequency control to generate a greater return on their marketing spend.
The partnership is effective immediately.
Nexstar Digital is powering performance media with access to proprietary inventory, first party data, technology and creative. Nexstar Digital is a wholly owned subsidiary of Nexstar Media Group, Inc.
Nexstar Media Group is a diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. For more information visit www.nexstar.tv.
Mediaocean is the world´s foundational media software company that manages every aspect of the advertising workflow: from planning, buying, and selling–to analyzing and optimizing–to invoicing and payments.