Calix, Inc. (NYSE: CALX) has announced its latest enhancement to the Revenue EDGE solution which includes the launch of event-driven Mobile Notifications, an automated, cost-effective, direct to subscriber channel for marketers through Calix Marketing Cloud and the CommandIQ™ app, the company said.
Mobile Notifications are the latest addition to a comprehensive go to market solution that covers everything from segmentation through enablement–including customizable, market-ready creative assets. As communications service providers (CSPs) work through the COVID-19 pandemic toward the new normal, they must be extremely resource-conscious in responding to increased subscriber demand.
With these enhancements to EDGE Insights and EDGE Enablement, Calix delivers a holistic marketing approach that has been recognized as the industry´s best by the Broadband Multimedia Marketing Association (BMMA) for three consecutive years.
In addition to Mobile Notifications, this Revenue EDGE release also includes numerous capabilities and assets to help marketers send subscribers the right messages at the right times. For example, new intelligence in Calix Marketing Cloud enables CSPs to identify subscribers setting up basic parental control profiles and send them tailored offers for ExperienceIQ™ services.
The EDGE Enablement program has also updated go to market materials to enable CSPs to filter their searches by campaign theme, solution component, media type, or audience segment. This marketing hub offers multiple media types for each campaign, creating easy-to-deploy, omnichannel marketing plans that can be tailored to CSP brands. It also includes more than 350+ ad sets and features license-free photography–eliminating the need to purchase stock images and significantly speeds time to market. Calix Customer Success Services further accelerates campaign deployment, providing guidance and proven best practices on effective execution.
Calix is the global provider of the cloud and software platforms, systems, and services required to deliver the unified access network and smart premises of tomorrow.