New messaging solution helps avoid spamming

iconectiv, an authoritative partner of the global communications industry connecting more than twobn people every day, has announced iconectiv Right Party Verification for Messaging, a new service for mobile marketers, messaging aggregators and contact centers to deliver targeted communications, less unwanted spam and happier customers, the company said.

The service was developed in response to evolving Federal Communication Commission (FCC) rules under the Telephone Consumer Protection Act (TCPA) that now dictate companies must have permission not just to send marketing messages to a mobile number but also to have explicit consent to contact the owner of that number.

Failure to comply can lead to large fines for offending companies. With some 45m U.S mobile numbers typically reassigned every year, just one communication to a number with a new owner could trigger a fine that is currently set at a minimum USD 500 per unsolicited contact — increasing to USD 1,500 per contact for offenses deemed to be deliberate.

Recent TCPA enforcement has seen many established and well-known brands endure record-setting legal penalties and multi-million dollar class-action lawsuits.

A US-based company, Telcordia Technologies, doing business as iconectiv, is a wholly owned subsidiary of Ericsson.