New messaging app capitalise on video mashup trend

A new iPhone app has been launched that allows users to transform text messages into video mashups.

Swaat – short for “Say Whaat?” – combines clips from people in fancy dress, zombies, movie characters and celebrity impersonators to create unique videos that can be posted on social media or sent as messages.

Users can type any message, quote, phrase or meme into the free-to-download app and it is instantly brought to life as a short video. If they need some inspiration, they can press the ´Message Ideas´ button to access suggestions from the Swaat database.

Swaat is the brainchild of London-based digital entrepreneur, Matt Scott, who came up with the concept in late 2014.

Once the video mashup is created, users can remix the clip to get different characters in their video, and then share it via Facebook, WhatsApp and Instagram or save it to the camera roll. Soon, users will also be able to upload their own clips to the app, with one condition – they must be in fancy dress or in character for the clips to be approved for inclusion in the Swaat library.

The site and app – currently available for iOS – works by converting users´ phrases into video compilations from Swaat´s 15,000 word database, which is growing by the day. An Android version is expected to launch in the next few weeks.