Neustar names general manager and vice president of Product, OneID

Neustar, Inc. (NYSE: NSR), aprovider of real-time information services, has appointed Krishna Chettayar as General Manager and Vice President of Product, OneID®, the company said.

In this role, Chettayar will steer the growth and strategy of Neustar´s identity resolution solutions, including the OneID system. He will report to Venkat Achanta, former Walmart data chief, and Neustar´s Chief Data and Analytics Officer.

Chettayar joins Neustar with over two decades of unrivaled data, analytics and digital media expertise. Most recently, he was instrumental in shaping the consumer data and insights services at TransUnion to drive media effectiveness and consumer product adoption.

While Managing Director at Catalina Marketing, he spearheaded the development of mobile, online and in-store media solutions serving the CPG, pharmaceutical and agency verticals. Chettayar is a true advocate for delivering consumer data and insights to the C-Suite, helping organizations drive meaningful business outcomes.

Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar (NYSE: NSR) isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results.