Neustar Launches Free Call Registry for Emergency Service Providers

Neustar, Inc., a global information services and technology company and provider of identity resolution, is offering its Caller Name Optimization (CNO) Emergency Call Registry solution, free of charge, to hospitals, health care providers, state and local health officials, and other government officials to ensure emergency COVID-19 calls reach the public and are not blocked or misla- beled as spam, the company said.

Emergency service providers that rely on the phone channel to deliver vital health and safety information related to COVID-19 can reach out to Neustar at to confirm qualification and proceed with service implementation.

Health care providers as well as local, state and federal government sectors are reaching out to the pub- lic with phone calls to communicate critical COVID-19 information, but the calls are often being incor- rectly tagged as spam, resulting in ignored calls and missed information. As a public service, Neustar is offering its CNO Emergency Call Registry solution, which vets the emergency service provider, confirms

its phone number ownership across all major carriers, manages how the entity´s name appears on recip- ient device screens, and registers the entity´s number to mitigate incorrect call blocking and mislabeling. This public service application leverages Neustar´s commercial CNO caller name registration clearing- house service — currently deployed for many of the largest enterprises across finance, health care, in- surance and retail industries — as a centralized platform to register with mobile apps and more than 800 mobile, cable, VoIP and landline carriers.

Neustar is an information services and technology company and a provider of identity resolution providing the data and technology that enables trusted connections between companies and people at the mo- ments that matter most. Neustar offers industry-leading solutions in Marketing, Risk, Communications, Security and Registry that responsibly connect data on people, devices and locations, continuously cor- roborated through billions of transactions. Neustar serves more than 8,000 clients worldwide, including 60 of the Fortune 100. Learn how your company can benefit from the power of trusted connections here: