Neustar®, Inc., a global information services company and provider of customer identity solutions, has expanded its digital identity risk portfolio to address the needs of companies looking for a more flexible customer identity authentication solution, the company said.
The company is introducing Digital Identity Risk Pro and Digital Identity Risk Flex to offer businesses more options for authenticating consumers initiating digital interactions.
Digital authentication is becoming increasingly critical as consumers conduct more and more business online, including via mobile devices. companies must verify their customers´ identities to prevent account takeovers and other forms of fraud, yet they must do so without impeding legitimate transactions or introducing undue friction that degrades the customer experience.
Neustar´s digital authentication solutions intelligently and reliably sort users into high- and low-risk categories, allowing businesses to quickly identify legitimate consumers and allow their transactions to proceed while flagging potentially fraudulent transactions for additional verification.
Neustar is an information services and technology company and a provider of identity resolution providing the data and technology that enables trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in Marketing, Risk, Communications, Security and Registry that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions.