NetEase Cloud Music, one of China´s music streaming platforms owned by Chinese Internet company NetEase, Inc. (NASDAQ: NTES), has announced that it has entered into a strategic partnership with CUBE Entertainment, one of the largest entertainment companies in South Korea, the company said.
Under the partnership agreement, NetEase Cloud Music has been granted access to CUBE Entertainment´s complete music catalog, including sought-after albums and tracks from popular performers such as BTOB, CLC, PENTAGON, Yoo Seon-Ho and (G)I-DLE.
The strategic alliance with CUBE Entertainment further expands NetEase Cloud Music´s Korean music library, in an effort to promote Korean music in China.
NetEase Cloud Music has already partnered with several prominent industry leaders and major Korean music award events to increase brand awareness, with the goal of establishing itself as the go-to destination for Chinese fans of Korean music and entertainment. CUBE Entertainment chose NetEase Cloud Music as its strategic partner because of the proven copyright management capabilities and the consumption potential of the large, demographically young user base.
NetEase is an Internet technology company in China dedicated to providing online services centered around content, community, communication and commerce. NetEase develops and operates some of China´s most popular PC-client and mobile games, and partners with Blizzard Entertainment, Mojang AB (a Microsoft subsidiary) and other global game developers to operate some of the most popular international online games in China. For more information, visit: http://ir.netease.com/.