Nearly 92m Americans plan to follow "disownership" trend this summer

California-based home solar company Sunrun said it has posted the results of a national survey exploring consumer behaviours around renting, borrowing or leasing traditionally-owned items also known as “disownership.”

According to Sunrun, the survey found that Americans across all ages and geographies are joining the movement, with nearly 40% of people, or 92m Americans1, planning to “disown” this summer alone.

The study was commissioned by Sunrun and conducted online by Harris Interactive (NASDAQ: HPOL) in May, 2013 among 2,085 adults ages 18 and older.

An earlier survey, conducted by Harris Interactive on behalf of Sunrun in February 20132, found that 83%, or 195m Americans, would participate in disownership if they could do so easily.

Vacation homes are the most popular item people plan to disown this summer (15%), followed by cars (14%). But in addition to expected vacation items, the third most-popular item consumers plan to disown this summer are household tools such as lawnmowers, leaf blowers, saws, and carpentry tools (13%).

More than half of American families (52% of households with a child/children under age 18 present) will be renting, borrowing or leasing traditionally-owned items this summer, and of those families, 52% will be doing so because it makes vacationing easier and/or more affordable.

Overall, 49% of Americans who plan to disown this summer said they plan to do so because it makes vacationing easier and more affordable, while 40% plan to disown this summer as a result of a desire to save money.

Sunrun said it helped fuel the disownership trend in 2007 when it invented solar service also known as “third party-owned solar” as a way for families to easily go solar without having to buy a solar system.

The firm has the system installed on a homeowner´s roof, often for no upfront fee, and then charges them a low monthly rate for power. Families generally pay less than they were paying their local utility for conventional electricity.

Find out more at www.sunrunhome.com.