My Size announces partnership with Turkey's underwear giant Penti

My Size, Inc. (NASDAQ: MYSZ) (TASE: MYSZ), the developer and creator of smartphone measurement solutions, has announced that it has signed a license agreement for its MySizeID smart measurement solution with Penti, a company that is taking vigorous steps to become a global brand with a total of 550 retail stores in more than 35 countries, the company said.

Penti is backed by the Carlyle Group, one of the world´s largest global investment firms.

The MySizeID app is a turnkey solution that helps merchants´ customers choose the appropriate apparel size for that brand, based on the shopper´s real measurements. My Size´s innovative technology enables consumers to measure themselves using their smartphone and then be matched with a brand-specific apparel item in their size. Within the retail channel, sales associates can now be equipped with a tool to quickly and accurately measure customers to enhance the shopping experience.

My Size has developed a unique measurement technology based on sophisticated algorithms and cutting-edge technology with broad applications including the apparel, e-commerce, DIY, shipping and parcel delivery industries. This proprietary measurement technology is driven by several algorithms which are able to calculate and record measurements in a variety of novel ways. To learn more about My Size, visit