mSurvey secures investment from Safaricom

mSurvey has received an investment from Safaricom´s Spark Venture Fund, a USD1.0 million fund to accelerate high-potential Kenya-based mobile technology startups, the company said.

The investment in mSurvey marks the second Spark Venture Fund investment that supports startups using mobile technology as an enabler.

With the investment, Safaricom Spark joins Silicon Valley´s Cross Culture Ventures and the Virgin Group-backed, Caribbean-focused Alpha Angels network as investors in mSurvey.

mSurvey said it plans to use the Spark Venture Fund investment to drive a value-add to merchants who use Safaricom´s Lipa Na M-PESA service, a solution that allows consumers to pay for goods and services easily through their phones using M-PESA.

mSurvey is a global mobile-first research platform leveraging SMS and mobile messaging technology to simplify access to credible, on-demand data from the emerging world.