MSCI names new chief marketing officer

MSCI Inc. (NYSE: MSCI) said it has hired Darla Hastings as chief marketing officer.

Based in New York, Ms Hastings reports to MSCI´s chairman and CEO, Henry Fernandez, and is a managing director and a member of the firm´s executive committee.

“With three decades of marketing experience in the investment management industry, Darla brings a wealth of relevant and valuable business insight with her and we are delighted to welcome her to MSCI,” said Henry Fernandez. “In this new role, Darla will lead a major and rapid transformation of MSCI into a much more customer-centric and marketing-focused organization, working closely with the firm´s senior management and existing marketing and communications teams.”

Prior to joining MSCI, Hastings was chief marketing officer for Norton Rose Fulbright, a leading global legal practice. In 1995, she founded INCommunication, a strategic marketing consultancy with a roster of clients that included leading companies from a wide range of industries.

MSCI is a provider of investment decision support tools to investors globally, including asset managers, banks, hedge funds and pension funds. MSCI products and services include indices, portfolio risk and performance analytics, and governance tools.