MRC grants accreditation to Celtra

Celtra´s AdCreator platform has been granted accreditation by the Media Rating Council (MRC) for its measurement of served display and rich media ad impressions and ad engagement1 metrics in desktop, mobile web and mobile in-app environments, the company said.

MRC accreditation indicates that Celtra´s measurements adhere to the MRC´s Minimum Standards for Rating Research and to the applicable measurement guidelines issued by the Interactive Advertising Bureau (IAB).

Celtra has pioneered a range of ad user experience technology products and analytics that adapt to the current mobile and cross-screen content consumption habits of consumers. This MRC accreditation reaffirms the maturity of the company´s offering and its diligence in measurement standards that continue to help set industry guidelines.

Celtra pioneered an integrated SaaS platform for HTML5 authoring, ad serving and analytics, that is designed and developed specifically for mobile and cross-screen digital advertising. Since 2010, when Celtra released its first version of AdCreator, it became a global standard in the industry, powering over 2,500 brand advertisers and 2 out of 3 Fortune 500 companies.

AdCreator 4 is built to run large-scale and complex digital campaigns. It is a single platform for streamlined ad creation, performance optimized serving and consolidated reporting with common metrics across all screens.

Celtra is headquartered in Boston, Massachusetts, with offices in New York City, Chicago, San Francisco, Los Angeles, London, Ljubljana and Sydney.

The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and digital media companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective.