Monterosa said it has announced a major fundraising and key additions to its board.
The funding is to accelerate the company´s growth into sports marketing and activation for global brands, rights-holders and broadcasters, and to further develop the company´s award-winning LViS platform.
The development follows the recent addition of Adidas and World Rugby to Monterosa´s sports roster, in addition to broadcasting deals with BBC Worldwide, TF1 and Talpa.
The fundraising was led by boutique investment firm 24Haymarket and included Angel CoFund and Robin Shenfield, CEO of global advertising visual-effects company, The Mill.
Marek Gumienny, a founding director of 24Haymarket, has joined the board, with Shenfield appointed as chairman. The investment will be used to expand Monterosa´s team across sales, product development and delivery, extending its already-global footprint in sports marketing, brand activation and broadcasting.
Monterosa´s mission is to provide outstanding tools and services that revolutionise the way in which producers, broadcasters and advertisers make interactive, social and second-screen TV.
Launched in 2011, the Angel CoFund is a privately run fund that works alongside groups of business angels to invest in high potential SMEs across the UK, directly providing funding as well as encouraging the expansion and development of the business angel market.