Global mobile advertising platform Mobfox is making a new offering on its Supply Side Platform (SSP) that integrates audience data directly, allowing DSPs to access this data through a single integration with Mobfox, the company said.
For the first time, DSPs can now benefit from data sourced by location data provider Factual–making location data accessible to everyone, and mobile data exchange adsquare, without requiring a second integration to those companies.
The integration enables DSPs to benefit from Mobfox´s high-quality inventory together with relevant data from Factual, and adsquare, providing them with more segmented audience data and thus a better understanding of their audience´s behavior.
Mobfox, a top international mobile advertising platform, works with over 175 DSPs and 40,000-plus registered publishers, as well as mobile advertising companies. Mobfox has a proven track record of providing clients and media partners with access to innovative mobile programmatic advertising solutions, including a supply side platform (SSP) as well as serving as a single gateway for mobile, video, and native ad inventory management via a real-time bidding (RTB) marketplace. Mobfox first partnered with Factual in January to expand its mobile geo targeting capabilities and ensure improved audience targeting.
Mobfox is a world-leading, data-driven, mobile supply side platform and exchange, providing app developers and publishers the most advanced tools to manage their media smarter. With over 40K registered developers and publishers, Mobfox is connected to over 200 diversified and global demand sources, and offers comprehensive support for all major ad formats including video, native, rich media, and display. Founded in 2010, the company was acquired in 2014 by the global media company Matomy (LSE: MTMY, TASE: MTMY.TA), and today has offices in London, New York, Tel Aviv, San Francisco, and Vienna.
adsquare is the neutral mobile data exchange, bringing together advertisers and data providers in a fair, secure, and privacy-friendly way. The platform has been built mobile-first, operates in real-time, and enables advertisers to leverage data for panoramic audience targeting and precise moment marketing.
Factual is a neutral data company that makes data accessible to everyone, accelerating innovation and improving our daily lives. It is headquartered in Los Angeles, CA.