MLB, NTT unveil tech partnership

Major League Baseball (MLB) and NTT, a global technology and business solutions leader, have partnered on a multi-year technology partnership. NTT is the first Japan based information technology company to be named an official MLB partner in the United States, the company said.

This unique collaboration will explore and leverage the most advanced technology platforms, highlighted by NTT´s Ultra Reality Viewing (URV), to create new experiences for baseball fans. Also, as “Official MLB Fan Experience Partner for Ultra Reality Viewing” and “Title Sponsor of MLB Network Ballpark Cam,” NTT will increase its brand awareness by utilizing MLB´s various distribution platforms including digital, mobile, social, offline and television.

NTT and MLB will collaborate to create an exciting new baseball fan experience using the highly advanced solution from NTT called Ultra Reality Viewing. MLB has a long-standing and successful history in building technology partnerships and emerging platforms to explore new ways for fans to consume a full baseball experience. This partnership with MLB is an excellent example of NTT´s vision of using technology to help organizations and communities achieve their goals in the Smart World era and create impactful customer experiences.

Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the US and Canada, representing the highest level of professional baseball.

NTT is a global technology and business solutions provider. For more information on NTT, visit www.global.ntt.