MGM Resorts forms loyalty programme pact with Southwest Airlines

Dallas-based low-cost carrier Southwest Airlines (NYSE: LUV) and MGM Resorts International (NYSE: MGM) said they have launched a strategic marketing alliance between the companies´ loyalty rewards programmes, Rapid Rewards and M life.

Members of both programs now can accrue Rapid Rewards Points toward free flights for qualifying stays at MGM Resorts´ Las Vegas properties while enjoying VIP perks during their Vegas vacations.

As a special offering to kick off the alliance, members will receive double (1,200) Rapid Rewards Points for all valid reservations booked between May 31 and June 30, 2013, for future visits to MGM Resorts´ participating Las Vegas properties.

Members must enroll in both programs to earn benefits, which include 600 Rapid Rewards Points when they stay at one of 12 premier MGM Resorts´ properties across Las Vegas, including Bellagio, ARIA, MGM Grand, Mandalay Bay and The Mirage.

They´ll also enjoy special offers, such as room upgrades and pre-sale concert and fight tickets, access to exclusive M life Moments, and more. Unique to the program, members can accrue both M life Tier Credits and Rapid Rewards Points simultaneously.

Find out more at www.mgmresorts.com and southwest.com.